THE STORY
MIDO 腕時計
Since 1918, MIDO has crafted watches that marry precision with timeless style, designed for those who value both everyday reliability and refined elegance. Founded by Georges Schaeren in Switzerland, the brand quickly earned a reputation for durable, water-resistant timepieces that blend technical innovation with classic design. Rooted in Swiss craftsmanship, MIDO continues to create watches that reflect a dedication to quality and understated beauty.